Cookie Policy
This Cookie Policy explains how Shadeform, Inc. ("Shadeform," "we," "our," or "us") uses cookies and similar tracking technologies on shadeform.com and its subdomains (collectively, the "Site"). It should be read alongside our Privacy Policy above.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) by websites you visit. They are widely used to make websites work, to work more efficiently, and to provide reporting information. Cookies set by the website owner (in this case, Shadeform) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website.
We also use similar technologies such as pixel tags, web beacons, and local storage that function similarly to cookies. References to "cookies" in this policy include these similar technologies.
Why We Use Cookies
We use cookies and similar technologies for several reasons:
• To make our Site function correctly and securely
• To remember your preferences and settings
• To understand how visitors interact with our Site so we can improve it
• To deliver relevant advertising and measure its effectiveness
• To identify business visitors to our Site
Types of Cookies We Use
Strictly Necessary Cookies
Always active
These cookies are essential for the Site to function. They enable core features such as security, network management, and accessibility. You cannot opt out of these cookies, as the Site cannot function properly without them.
Cookie Name | Provider | Purpose | Duration | Type |
sf_consent | Shadeform (first-party) | Stores your cookie consent preferences so we do not ask again on every visit. | 13 months | HTTP cookie |
__session, __Secure-next-auth.* | Shadeform (first-party) | Maintains your authenticated session with the Shadeform platform. | Session | HTTP cookie |
Analytics Cookies
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously or pseudonymously. The insights help us improve page performance, navigation, and content. These cookies are only set with your consent.
Cookie Name | Provider | Purpose | Duration | Type |
ph_* | PostHog (third-party) | Product analytics: tracks page views, feature usage, and user journeys to help us improve the Site. Data is processed on PostHog servers. | 1 year | HTTP cookie / localStorage |
Marketing Cookies
These cookies are used to deliver advertising that is relevant to you and your interests, to limit how many times you see an ad, and to measure the effectiveness of advertising campaigns. They may also be used to identify business visitors to our Site. These cookies are only set with your consent.
Cookie Name | Provider | Purpose | Duration | Type |
_gtm_*, _ga_*, _gid | Google Tag Manager / Google Analytics (third-party) | Manages and fires marketing tags. Used to track conversions and site events across Shadeform marketing campaigns. | Up to 2 years | HTTP cookie |
reb2b_* | RB2B (third-party) | B2B visitor identification: helps us understand which companies visit our Site so we can tailor outreach. RB2B processes data pursuant to its own privacy policy. | 1 year | HTTP cookie / pixel |
Third-Party Cookies and Links
Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies. Please refer to the respective third-party privacy policies for more information:
• Google Privacy Policy (https://policies.google.com/privacy)
• PostHog Privacy Policy (https://posthog.com/privacy)
• RB2B Privacy Policy (https://www.rb2b.com/privacy-policy)
Cookie Retention Periods
Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for a set period or until you delete them. The retention period for each cookie is listed in the tables above.
Managing Your Cookie Preferences
You can update your cookie preferences at any time:
• Cookie preference center: Cookie Preferences to open the preference panel and change your choices.
• Browser settings: Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect the functionality of the Site.
• Opt-out tools: You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout, and PostHog data collection by visiting their privacy page.
Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal. Strictly necessary cookies cannot be disabled as they are required for the Site to operate.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this page regularly to stay informed about our use of cookies. The date at the top of this page indicates when it was last revised. Where required by applicable law, we will seek your consent to any material changes.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us at privacy@shadeform.ai.